Fox Sports: Network Branding

Over the years I have developed award-winning creative for this world leader in sports. Network brands have included Fox Sports Florida, Sun Sports & Fox Sports Ohio. Fox Sports was looking to rebrand their midwest property Fox Sports Ohio/SportsTime Ohio, the official network for the Cleveland Indians and Cleveland Browns. My mission was to drive their on-air branding efforts and establish a fresh look, position and tagline. The solution was “Fans for Life,” a visual anthem that centered on the rustbelt attitude and unique setting of the region. It celebrated the gritty and hardworking attitude of some of the nations most passionate fans.

Challenge: Develop a network brandthat embraces the viewer and creates an immediate connection while also allowing for viewer engagement.

Solution: Create a “Fan For Life” visual anthem

that centered on the fans and unique setting of the region. From there, merchandising
followed as well as social media efforts including microsite and hashtag that prompted
viewers to share a memory on when they became a “Fan For Life”.

Results:A bolstered brandthat wasn’t built on team wins, but rather common connections. The campaign won
Gold for “Best Spot” in the PromaxBDA Sports Media & Marketing Awards as well
as several Gold ADDY’s.

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