"Sound Suite" is an original music docu-series developed for W Hotels and W Records that gives viewers an intimate window into how the creative process is inspired by an artist destination. A series of films were created to support the brand pillar of music; by using the series as an entertainment vehicle to promote on property recording studios "W Sound Suite", W Records, custom events and live concerts.
• Innovative Distribution & Reach:
o Documentary premiered and ran on VICELAND primetime, snapchat take-over, social plus owned channels.
o Delivered 27.4MM impressions, 4.7MM video views and 8.77MM+ total reach
• Successful at driving Brand KPIs
o Drove a +207% lift in Brand Affinity.
o Documentary premiered and ran on VICELAND primetime, snapchat take-over, social plus owned channels.
o Delivered 27.4MM impressions, 4.7MM video views and 8.77MM+ total reach
• Successful at driving Brand KPIs
o Drove a +207% lift in Brand Affinity.
