StoryBooked: Docu-Travel Series

Content series focused on the personal transformation through-travel of our Marriott Bonvoy members. 11 films in 3 seasons spanning the globe. The series included Grammy nominated Aloe Blacc, Olympian Alexi Pappas, Celebrity Chef Edward Lee and EMMY nominated host Sarah Yourgrau. The branded entertainment series was released on A&E networks, OTT, digital, social and theatrical along with being distributed across the Marriott in-room network to over 1 million rooms. o Over 16MM YouTube impressions to date/6MM Views o Exposure to over 500K viewers in theaters o Generated 40% of the site page views and time spent on pages was double the time for the site overall. o A bespoke Moment featuring Aloe Blacc (featured in the documentary series) with 2,385,000 points redeemed across packages for the event o Content repurposed many times: long-form show for A&E network, consideration campaign for Marriott Bonvoy, Launch content for Marriott Bonvoy. Launch event at Art Basel garnered 7.1m PR impressions and 196k social media impressions.

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