Generation Nature Case Study: Web Series+Brand

While at Spectrum I served as creative director for the identity and content launch of SeaWorld Kids newest online brand. The idea was to connect celebrity-host and animal ambassador Bindi Irwin with conservation-minded kids as an inspirational leader – to get kids engaged and active in conservation. To help bring GenN to life, I led a team that created a new non-traditional web series which blended well-defined messaging and themes, along with progressive online communication techniques, working as a complete, integrated delivery platform.