NFL+Courtyard Hotels: Unstoppable Series

“Courtyard: Unstoppable,” is a 10-part docu-series which builds on the brand’s continued evolution and shared passion with its guests for never settling and always moving forward. The series takes viewers behind-the-scenes of the football world like never before, showcasing 10 unique individuals that are pursuing their personal and professional passions, exceeding expectations and breaking barriers within their fields. This Facebook Watch original series is the product of a first-of-its-kind creative collaboration between Marriott and Whistle Sports. The distribution also included live FB streaming events and IGTV episodes. Highlights included being the first FB Watch original branded series in the travel industry, 15 million+ views across Facebook and Instagram, 12% increase in consideration to stay at Courtyard, Driving Brand Recall w/ 84% of viewers connected Courtyard as the Official Hotel of the NFL, 13% increase in likelihood to recommend Courtyard, 12% increase in likelihood to stay at Courtyard, 11% increase in percentage of people who rate Courtyard as "very favorable” after watching an episode. The campaign resonated so well with audiences that additional assets were leveraged to extend its reach — including featured subjects on hotel key cards, live event integration and in-lobby video distribution